Search intelligence
Opportunities
What it's for
A ranked, explainable list of where the biggest organic upside is — typically queries in striking distance where a position gain converts to a concrete projected click increase.
When to use it
- When you have limited time and want the highest-ROI work first.
- To justify what to optimize next with numbers.
How to use it
- Project → «Opportunities» (needs Search Console data).
- Each row explains why it scored — position, impressions, CTR gap.
- Start at the top and open the linked page/keyword.
Reading your results
For each output: is it good, does it need improvement, or is it bad — and exactly what to do next.
Opportunity score
Good
High: large, reachable click gain — act this week.
Needs improvement
Medium: worthwhile once high-scorers are done.
Bad
Low: minor upside; defer.
What to do next
Open the high-score row, read its explanation, then apply the matching on-page/content fix and add internal links to the target URL.
Next steps
- Convert the top 3–5 into concrete on-page/content tasks.
- Track those keywords to confirm the gain materializes.