Keywords & rank tracking

What it's for

The keywords your site appears for, with their position over time (derived from Search Console). Track the terms that matter and watch them rise or fall.

When to use it

To monitor your priority terms after optimization.
To spot «striking distance» terms sitting just off page 1.

How to use it

Project → «Keywords» (requires Search Console connected).
Add/track the terms you care about within your plan's limit.
Open a keyword for its position history and top URL.

Reading your results

For each output: is it good, does it need improvement, or is it bad — and exactly what to do next.

Average position

Good 1–3: top of page 1 — defend it.

Needs improvement 4–10: on page 1 but with upside; 11–20 is striking distance.

Bad Beyond 20: not yet competitive for this term.

What to do next For 11–20, improve the ranking URL's on-page + internal links and add depth; for 1–3, protect with freshness and internal links.

Position trend

Good Improving: keep doing what works.

Needs improvement Flat: needs a fresh push (content/links).

Bad Declining: a competitor overtook you or the page decayed.

What to do next On decline, compare your page to the new top results and refresh content; check for lost backlinks.

Next steps

Send striking-distance terms to the On-page optimizer.
Check Opportunities for the quantified upside of each term.