Search intelligence
Competitors
What it's for
Track competing domains for your tracked terms: who shows up, for which queries, and how your visibility compares. Honest about which signals need a paid SERP source.
When to use it
- To understand who you're really competing with per query.
- To find queries where a competitor outranks you.
How to use it
- Project → «Competitors».
- Add competitor domains; review the shared-query overlap.
- Note where they rank above you.
Reading your results
For each output: is it good, does it need improvement, or is it bad — and exactly what to do next.
Visibility vs competitors
Good
You lead on most shared queries: strong position.
Needs improvement
Mixed: clear targets to win back.
Bad
They lead broadly: a content/authority gap to close.
What to do next
Pick queries where they're just above you, study their ranking page, and out-do it on depth, freshness and internal links.
Next steps
- Build briefs for the queries where competitors lead.
- Check their backlinks for link-building ideas.