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Content & internal linking

Content briefs

What it's for

Generates an outline for a target query — suggested headings, subtopics to cover, a target depth and related entities — grounded in what currently ranks, so writers start from a plan, not a blank page.

When to use it

  • Before writing or substantially updating a page.
  • To brief a freelancer/writer consistently.

How to use it

  1. Project → «Briefs», enter the target query.
  2. Review the outline; keep the relevant headings/subtopics.
  3. Hand it to the writer or draft against it.

Next steps

  • After publishing, run On-page on the new URL to verify the basics.
  • Add internal links to it via Link suggestions.
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