Content & internal linking
Content briefs
What it's for
Generates an outline for a target query — suggested headings, subtopics to cover, a target depth and related entities — grounded in what currently ranks, so writers start from a plan, not a blank page.
When to use it
- Before writing or substantially updating a page.
- To brief a freelancer/writer consistently.
How to use it
- Project → «Briefs», enter the target query.
- Review the outline; keep the relevant headings/subtopics.
- Hand it to the writer or draft against it.
Next steps
- After publishing, run On-page on the new URL to verify the basics.
- Add internal links to it via Link suggestions.